Award-winning designer Kelly Hart launches her online jewellery brand Béo London. Now well established in the industry, Kelly honed her skills whilst working for one of Europe’s largest fine jewellery manufacturers. She has created designs for a diverse range of clients and collections – from best-selling bridal to edgy catwalk pieces.
Calling on Miss Hart’s Irish heritage, the company name Béo is taken from the Gaelic meaning ‘to live’. The brands philosophy; to create jewellery that celebrates significant events and occasions in life, of which naturally introduces Bridal as a focus.
Curated by a designer with a keen eye for trends, each look has a distinctive ‘edge’. These ‘love forever’ pieces express the personality of the wearer.
Béo London understands that fine jewellery, be it bespoke or pre-designed, can be a serious investment for many. Emphasis is added on educating and helping customers to make the right purchase. This is demonstrated with the Béo educational guides and gemmology sections of the site, facilitating an enjoyable decision-making experience for the customer.
Béo celebrates great British design and quality manufacturing. Every Béo London piece is crafted with care by experienced designers and artisans. Kelly hopes to grow the designer section on her website, promoting up-and-coming fine jewellery brands and introducing her customers to exciting new talent. Further Reflecting Béo’s commitment to British design, the site features bespoke product and bridal illustrations by London illustrator Joshua Osborne.
When Kelly isn’t designing, she is blogging about new trends, sourcing exceptional gemstones, or travelling the globe gathering inspiration for new collections. We hope all that visit Beo.London witnesses the passion that all of the team and its contributors have injected, and as ever, encourage any feedback you may have.
Kelly Hart, Managing Director.